WhatsApp Business message templates: 30 examples for Indian businesses

appointment_confirmation · Utility

Hi {{1}}, your appointment with {{2}} at {{3}} is confirmed for {{4}}. Please arrive 10 minutes early. Reply if you need to change the time.

Quick replies: Confirm · Reschedule

Why: Confirms a specific booking the customer made. No promotion, so it fits Utility.

appointment_reminder · Utility

Reminder: {{1}}, you have an appointment at {{2}} tomorrow, {{3}}. Tap below to confirm or let us know if you can’t make it.

Quick replies: I’ll be there · Reschedule

Why: Day-before reminders cut no-shows. Send them at a sensible hour.

report_ready · Utility

Hi {{1}}, your {{2}} report from {{3}} is ready. You can collect it at the front desk or view it securely using the button below.

URL: View report

Why: Say the report is ready; never put results or diagnoses in the message body.

missed_call_followup · Utility

Hi, this is {{1}}. We missed your call at {{2}} today and are sorry about that. Reply here with what you need, or tap below and we will call you back.

Quick reply: Call me back

Why: Only send this to callers who agreed to hear from you on WhatsApp, for example when the voice agent asks “Shall I send this on WhatsApp?”. Meta requires opt-in and decides the final category.

visit_feedback · Utility

Hi {{1}}, thank you for visiting {{2}} on {{3}}. How was your visit? Tap below to share feedback in under a minute.

URL: Share feedback

Why: Meta accepts feedback requests as Utility only when they relate to a specific visit or order; a generic survey is not Utility.

site_visit_confirmation · Utility

Hi {{1}}, your site visit to {{2}} is booked for {{3}}. Our team member {{4}} will meet you at the sales office. The location is below.

URL: Open location

Why: Logistics for a visit the buyer booked.

site_visit_reminder · Utility

Reminder: your visit to {{1}} is today at {{2}}. Reply here if you are running late and we will let the team know.

Why: Short and specific; no project highlights.

project_brochure · Marketing

Hi {{1}}, here is the brochure for {{2}} you asked about on the call. Tap below to view floor plans, or reply to book a site visit. Reply STOP to opt out.

URL: View brochure

Why: Meta’s guidelines say messages that promote or recommend a product are Marketing even if the user requested them. Submit it as Marketing.

new_launch_announcement · Marketing

Hi {{1}}, {{2}} has opened bookings for {{3}} in {{4}}. Tap below for details or to schedule a visit. Reply STOP to stop these updates.

URL: See details

Why: Send only to people who opted in to updates. In Maharashtra, check MahaRERA’s rules on showing registration details in ads.

test_drive_confirmation · Utility

Hi {{1}}, your {{2}} test drive at {{3}} is confirmed for {{4}}. Please bring your driving licence. Location below.

URL: Open location

Why: Specific to the booking; no price or offer.

service_booking_confirmation · Utility

Hi {{1}}, your service for vehicle {{2}} is booked at {{3}} on {{4}}. Reply if you need pick-up or a different slot.

Why: Ties to the customer’s own vehicle and booking.

vehicle_ready · Utility

Hi {{1}}, your vehicle {{2}} is ready for pick-up at {{3}}. The workshop is open until {{4}} today.

Why: Leave the bill amount to the service advisor or the invoice; keep the message to status.

periodic_service_due · Utility

Hi {{1}}, as per the service schedule for your {{2}}, the next service is due around {{3}}. Reply BOOK and we will find you a slot.

Why: Stays Utility only while it is a plain schedule reminder. Add a discount or package and it becomes Marketing.

cod_order_confirmation · Utility

Hi {{1}}, thank you for your order {{2}} of {{3}}, payable on delivery. Please confirm so we can dispatch it.

Quick replies: Confirm order · Cancel

Why: Confirms a transaction with specific order details.

order_shipped · Utility

Good news, {{1}}! Your order {{2}} has been shipped and should reach you by {{3}}. Track it below.

URL: Track order

Why: Matches Meta’s own order-update examples.

delivery_attempt_failed · Utility

Hi {{1}}, our courier could not deliver order {{2}} today. Reply with a convenient time or a corrected address and we will try again.

Why: Specific and useful; no upsell.

cart_reminder · Marketing

Hi {{1}}, you left {{2}} in your cart. It’s saved for you — tap below to finish your order. Reply STOP to opt out.

URL: View cart

Why: Meta lists abandoned-cart messages as Marketing.

order_received · Utility

Hi {{1}}, we have received your order {{2}} for {{3}} items. Expected dispatch: {{4}}. Reply here for any change.

Why: Generated when the order is saved in the ERP.

invoice_shared · Utility

Hi {{1}}, invoice {{2}} dated {{3}} for your order is attached. Please reach out here if anything needs correcting.

Header: document (PDF)

Why: Send from the invoice record so the numbers always match.

payment_reminder · Utility

Hi {{1}}, a gentle reminder that invoice {{2}} is due on {{3}}. If you have already paid, please ignore this message. Pay securely below.

URL: Pay now

Why: Payment reminders tied to a purchase fit Utility. No threats of legal action or public shaming.

dispatch_update · Utility

Hi {{1}}, order {{2}} left our warehouse today via {{3}}. Vehicle or docket number: {{4}}.

Why: Useful for retailers planning shelf space.

demo_class_confirmation · Utility

Hi {{1}}, the demo class for {{2}} is booked on {{3}} at {{4}}. The joining link or address is below.

URL: Class details

Why: Follows the parent’s or student’s request.

fee_due_reminder · Utility

Dear parent, the {{1}} fee for {{2}} is due on {{3}}. Please ignore this if already paid. Contact the office for any query.

Why: Plain account information, no offers.

admissions_open · Marketing

Admissions for {{1}} are now open at {{2}}. Tap below to see batches and book a counselling call. Reply STOP to opt out.

URL: View batches

Why: Promotional, so Marketing, and only to opted-in contacts.

salon_booking_reminder · Utility

Hi {{1}}, see you tomorrow at {{2}} for {{3}} with {{4}}. Reply if you need to move it.

Why: Specific to the customer’s booking.

festive_offer · Marketing

Hi {{1}}, festive slots at {{2}} are opening up from {{3}}. Tap below to book early. Reply STOP to stop offers.

URL: Book a slot

Why: Clearly Marketing. Watch your quality rating after every broadcast.

emi_due_reminder · Utility

Dear {{1}}, your EMI for loan account ending {{2}} is due on {{3}}. Please keep the amount ready in your linked account. Ignore if already paid.

Why: Partial identifiers (last digits) are fine; Meta rejects templates that ask for full financial account numbers.

optin_confirmation · Utility

Thanks for confirming, {{1}}! You’ll now get updates about your {{2}} from {{3}} on WhatsApp. Reply STOP at any time to opt out.

Why: Meta lists confirming an opt-in collected on another channel as a Utility use case.

appointment_reminder_hi · Utility

नमस्ते {{1}}, {{2}} में आपका अपॉइंटमेंट कल {{3}} बजे है। समय बदलना हो तो इसी मैसेज का जवाब दें।

Quick replies: ठीक है · समय बदलें

Why: Create it with Hindi as the template language. Meta does not translate templates, so each language is its own template under the same name.

login_code · Authentication

{{1}} is your verification code. For your security, do not share this code. This code expires in 10 minutes.

Copy code button

Why: Only Authentication templates may carry one-time passcodes. Use Meta’s preset wording; URLs, media and emojis are not allowed.